THE LOOK IS THE ALIBI.

HOME OFTHE BIG ASS SCARF

First drop. 500 sold in 10 days.
Join the waitlist for the next release.

JOIN THE WAITLIST →
AVANA model wrapped in The Big Ass Scarf in Red
THE SCARF EDIT

The Big Ass Scarf

Meet our oversized chunky cable-knit scarf: 9 feet long, 1 foot wide, in five colors.

FIRST DROP SOLD OUT. WAITLIST NOW OPEN.

STREET STYLE

TAKE IT TO THE STREETS.

Street style look featuring The Big Ass Scarf in Emerald by AVANA Street style look featuring The Big Ass Scarf in Red by AVANA Street style look featuring The Big Ass Scarf in Black by AVANA Street style look featuring The Big Ass Scarf in Hot Pink by AVANA Street style look featuring The Big Ass Scarf in Cream by AVANA Street style look featuring The Big Ass Scarf in Red by AVANA
Red scarf street-style reference, slide 1 Red scarf street-style reference, slide 2 Red scarf street-style reference, clean portrait Red scarf street-style reference, clean full-length portrait
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THE CARRIE EDIT

Pure Carrie Bradshaw energy.

Very Sex and the City, but reimagined.

JOIN THE WAITLIST →
AVANA The Unbothered look, washed grey sweatshirt with cream joggers and The Big Ass Scarf in Cream
SHOP THE LOOK

THE UNBOTHERED

Washed grey. Cream joggers. One oversized cream scarf. Effort, declined.

The Big Ass Scarf in CREAM
The Big Ass Scarf in CREAM
$98.00 USDPre-order
THE OVER IT SWEATSHIRT
THE OVER IT SWEATSHIRT
$68.00 USDShop now
THE DEFAULT JOGGER
THE DEFAULT JOGGER
$58.00 USDShop now
Swipe / scroll for the full look →
The capsule

WEAR YOUR NARRATIVE.

10 looks · 1 athleisure wardrobe
AVANA THE INSTIGATOR look
Look 01

THE INSTIGATOR
AVANA THE UNBOTHERED look
Look 02

THE UNBOTHERED
AVANA THE NO-SHOW look
Look 03

THE NO-SHOW
AVANA THE BAD DECISION look
Look 04

THE BAD DECISION
AVANA THE INSIDER look
Look 05

THE INSIDER
AVANA THE PLUS ONE look
Look 06

THE PLUS ONE
AVANA THE AFTERPARTY look
Look 07

THE AFTERPARTY
AVANA THE LATE CHECKOUT look
Look 08

THE LATE CHECKOUT
AVANA THE OFF-DUTY look
Look 09

THE OFF-DUTY
AVANA THE RUNAROUND look
Look 10

THE RUNAROUND
AVANA Eyewear Pre-Spring 2027 rooftop campaign
AVANA Eyewear campaign model in black faux fur and lace wearing narrow sunglasses.
AVANA Eyewear campaign model in striped look on a Paris rooftop.
AVANA Eyewear campaign close-up with orange-tinted aviator sunglasses.
AVANA Eyewear campaign model in black faux fur and lace wearing dark sunglasses.
AVANA Eyewear campaign model in denim wearing gradient aviator sunglasses.
AVANA Eyewear campaign model in a hotel room wearing oversized dark sunglasses.
AVANA Eyewear campaign model in a white shirt wearing oversized sunglasses.
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AVANA EYEWEAR

LOOK RICH. LOSE ’EM. WHO CARES.

Launching Pre-Spring 2027.

Editorial frames without the designer price tag.

Join the waitlist for first access to pre-orders.

LIMITED EDITION

SAY LESS.

Limited run. Navy, Oat Grey and Black. Because honestly, some people should say less.

SHOP LIMITED EDITIONS
The SAY LESS hoodie in navy
NAVY
The SAY LESS hoodie in oat grey
OAT GREY
The SAY LESS hoodie in black
BLACK