I spent 15+ years selling fashion. Eventually, I started making the things I couldn't find.
I'm Amanda. I started in New York fashion PR, took a slight detour through the wonderfully unhinged world of celebrity PR, made my way back into fashion, and eventually built AVANA Showroom, a global wholesale sales agency.
More than $15 million in wholesale revenue later, after years of helping brands land in places like NET-A-PORTER, REVOLVE, Free People and One&Only, I had developed a few opinions about clothes.
BY AVANA is what happened when I finally started doing something with them.
After years of building other people's brands,
I decided to curate something with my own point of view.
Pieces I actually wanted to wear, styled the way I wanted to wear them.
BECAUSE A NORMAL SCARF WAS NEVER REALLY THE POINT.
It started with a really big scarf.
THE BIG ASS SCARF is an original AVANA design and exactly as restrained as the name suggests.
Nine feet long. One foot wide. Chunky cable knit. Five colors. Designed to take a perfectly normal outfit and make people wonder where the hell you got it.
I wanted the scarf to function less like an accessory and more like the entire point.
SHOP THE BIG ASS SCARF →Then I built the closet around it.
The BY AVANA apparel capsule works a little differently.
It's a tightly edited athleisure collection of print-on-demand pieces I choose, brand and style into complete looks: oversized sweatshirts, boxy tees, leggings, sweats and easy layers designed to work together without looking like you tried particularly hard.
Producing the collection on demand means I don't have to manufacture a warehouse full of clothing just to prove the brand exists. Your piece is produced after you order it.
Less unnecessary inventory. More room for questionable wardrobe decisions.
SHOP CLOTHING →FOR EVERYDAY WEAR.
And we're just getting started.
Pre-Spring 2027 brings AVANA Eyewear, my 37-style collection designed from the ground up by me.
I went bold on proportions, architectural on silhouettes and deliberately unexpected on the details. These are statement frames designed to finish the outfit instead of politely disappearing into it.
I wanted affordable luxury with an edge, minus the idea that a great pair of sunglasses requires a logo the size of your rent payment.
Thirty-seven styles because I’m thirty-fucking-seven and apparently designing one reasonable capsule would have been too easy.
The clothes are comfortable.
The point of view isn't.
WEAR YOUR NARRATIVE. CHOOSE YOUR CHARACTER.